The Devil’s Music – The Plan

Hi folks, Pat here.

You may have seen my entry a couple of weeks back about how the release of The Devil’s Music fell through. We’ve been doing a lot of thinking about the movie and the situation, and I want to share my plan with you.

Quick recap: The Devil’s Music is our rock and roll horror mockumentary which an awful lot of people think is very cool. It’s described as ‘magnificent’ in MJ Simpson’s Urban Terrors book, ‘swiftly paced and visually inventive’ in Stuart Willis’ The New Flesh and is even positively namechecked a couple of times in Kim Newman’s magnificent Nightmare Movies. AintItCoolNews called it ‘highly recommended’ and namechecked the director’s cut in their countdown of best horror movies of the year. It won Best Independent Feature at the Festival of Fantastic Films. And more. And more.

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We had a short UK release of the original cut when it was streamed by IndieMoviesOnline, a really ahead-of-its-time streaming site which has now unfortunately gone under. IMO treated the film really well, taking out full page ads in the press and (gasp) actually paying us some money. The US release was handled by a company called Lono, who were lovely and wonderful and ceased trading almost as soon as the film came out, effectively deleting it before it had properly hit the shops. All of this meant that by the end of 2010, our film was effectively ‘lost’, (in that, there was no legitimate way for the public to buy the movie very easily) and all the rights came back to us because both IMO and Lono were lovely, honourable companies.

We started setting up a special edition UK DVD release in 2012, working with the wonderful Cine du Monde, which ended up getting delayed for reasons outside of our control until it ran straight into the ridiculous BBFC situation in 2014 that you probably already know about. That DVD special edition, therefore, also remains in limbo. It sits as a pre-order on Amazon but is unlikely to ever materialise in that form. So if you’ve ordered it, you might as well cancel it.

Since running the last piece about this situation, people have emailed me with a lot of suggestions. We’ve looked at everything people have suggested and examined every possibility.

The following is what we’ve come up with..

We’re going to launch the movie on October 21st 2016 on as many platforms as we can afford, in as many territories as we can. And rather than doing my usual magician’s trick of keeping all this under wraps, I’m going to be honest about it as it comes together. Ask me questions on Twitter, make suggestions via the comments here or wherever. I’m been looking at the usual platforms and making the usual kinds of decisions. I’ve been eyeing up aggregators, particularly Distribber, and would love to hear from other filmmakers’ experiences with them.

We don’t have much money in the bank, but we’ve got a cool movie and a handful of people who’ve really enjoyed it.

Let’s see whether that’s enough.

If you’re interested in helping, there are a bunch of things you can do. If you’re a producer who has worked with distribution platforms anywhere in the world that you’ve had a positive experience, it’d be great to hear about it. If you run a genre-based website, magazine or blog, it’d be brilliant if we could generate as much coverage for the movie as possible for the month of October; if you’d like to review a screener, or run an interview, or feature an exclusive image or whatever we’d love to arrange it. Just contact us via Twitter either on my account or the Jinx Media one.

Anything else? Well, we’ll be firing up the long-dormant Facebook page for the movie too, so if you feel like liking and sharing that page (and the Jinx Media one while you’re at it!), that would be awesome. The more visible support the film has, the more possibilities we have in terms of sorting international platforms.

I’m really sorry you guys have waited so long. I’ll be honest about the way this shakes down, so that people can either cheer at this success story or wince at how NOT to do it in future.

We love you guys. Now let’s finally get this goddam movie out there.

 

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