When Amazon Video Direct launched last year, I was hopeful that it might finally provide a workable and user-friendly platform for people who make movies to get those movies into the homes of people who watch movies.
Check this out: I was actively moaning that the industry as it previously existed was broken back in 2008. Back when I wrote that article, Blockbuster was still a high-street fixture (albeit a fading one). I considered the biggest threat to the indies to be Bittorrent, mainly because file-sharing had sunk more than one distribution deal for me and my company, and knew full-well that the days of DVD/Blu-Ray releases bringing in decent coin for the people who made the movies were behind us.
What didn’t exist at that point was a viable alternative.
Nowadays, there are quite a few. We’ve tried more than a couple. We dabbled with Distrify, but never really got any results. We’ve set up a Vimeo page, enabling us to sell versions of our movies with the kinds of special features that we’d previously have produced for the DVD releases. The Vimeo set-up has worked well enough for us to continue with for at least another year, but it lacks the straight-to-your-TV integration needed to reach the casual movie fan.
This is why Amazon Video Direct looked like such a winner when it was first announced, and I’m happy to confirm that all four of our early movies (TrashHouse, Hellbride, KillerKiller and The Devil’s Music) are now, finally, available on the platform.
It hasn’t always been the easiest route to get them there, and Amazon’s T&Cs do seem to change by the day. Whereas last autumn they were blocking any content that was ‘self-rated’ any higher than 13+ from the Prime streaming service, (meaning that we had to go and get a BBFC rating for The Devil’s Music before putting it on the service) they now seem to allow content providers to self-rate as 18+ but still have their movies included in the Prime package. They do seem to be pulling more extreme content, and we’ll have to see where that particular line gets drawn as the years go by. And whether it moves around, which is the most frustrating situation of all.
We did experience a blip after Christmas, when two of our titles got pulled from the service due to ‘issues with the artwork’. We were never quite able to work out what those issues were, so it became a bit of a ‘make a change and hope for the best’ situation. We got rid of the partially visible buttocks from The Devil’s Music artwork and deleted some of the smaller text from the Hellbride image and that seemed to do the trick, but it did serve as a reminder that the service does leave you somewhat at the whims of a massive company from whom it’s not always easy to get answers.
That said, the pluses seem to massively outweigh the minuses, and it’s great to have a platform that takes the movies (via Amazon Fire TV, PS4, Xbox and many more platforms) directly to the living rooms of potentially millions of customers. So, go and watch our movies. Support independent filmmaking. Spread the word, and tell us what you think.
So much awesome, fiercely independent horror, so little time.